ACUMEN

Identifying & Engaging Critical Supporters

Stakeholder Research

PURPOSE | Acumen sought to expand and deepen its reach with entrepreneurs and development experts around the world, engaging them to expand the organization’s unique impact enterprise approach to fighting poverty.

CHALLENGE | While Acumen had a global network of supporters and partners, it did not know how best to equip them as evangelists. Staid messages and misaligned communications tools hindered outreach efforts.

SOLUTION | Craft audience-specific messages, communications tools, and engagement activities that facilitated easy outreach efforts for Acumen’s partners and brand ambassadors. Findings and recommendations focused on:

IMPACT | Since revamping its communications and engagement strategy, Acumen has become one of the leading pioneers creating and growing social impact enterprises. It has invested over $100 million to improve 189 million people’s lives around the world.