NoVo Foundation

Stopping Sex Traffickers

coalition building

PURPOSE | Uniting a coalition of leading human rights organizations, NoVo sought to align allies and build a compelling engagement campaign to shut down the Adult Services advertising section of Craigslist used by sex traffickers.

CHALLENGE | Momentum and attention was growing among advocates and policymakers to shut down the section, but the movement lacked a unified message and clear call to action.

SOLUTION | Consulted and coordinated with issue experts, policymakers, and NGOs, providing the following tools to help NoVo and its partners stop sex traffickers: 

IMPACT | Months following the launch of our “Dear John” campaign, Craig Newmark closed the Adult Services section for the United States. Three months following that, Craigslist closed its International Section

TAGS | Human Rights; Campaign; Digital; Policy Change

capturing a vision

Refreshing NoVo Foundation's Brand

PURPOSE | In 2011, NoVo Foundation was a nascent organization looking to make a big impact. Led by two visionary and socially-conscious philanthropists, the Foundation needed a compelling narrative to cohere their seemingly discrete areas of operation into one easy-to-understand mission.

CHALLENGE | Foundation leadership and staff embodied the essence and values of the Foundation, but all spoke about the approach and impact of their work in different ways. This contributed to confusion among grantees, peer foundations, and policy experts, hindering NoVo’s ability to connect with influential and important players.

SOLUTION | Craft a compelling brand narrative - grounded in qualitative research - that differentiated the Foundation, explained its theory of change, and positioned it to launch additional initiatives without confusing critical audiences about mission. Doing this required:  

IMPACT | NoVo Foundation has become a powerful behind-the-scenes player on issues facing girls and women around the world

TAGS | Philanthropy; Brand; Qualitative Research; Graphic Design